Lately I've been thinking about the right and wrong ways to run a creative business. After a lot of thought, it seems to always boil down to the same thing, relationships.
Good relationships are essential for a happy life and a thriving business.
Here are three ways that I believe will help us all to have more fulfilling jobs and life through the relationships that we make.
1. Meet Someone New and Follow Through
Sometimes meeting new people can be scary, but let's put our fears aside and focus on why it's important. Meeting new people expands your reach and connects you to opportunities. Think about all the people you admire, what if that distant relationship became a friendship? Everyday find someone to invite into your world, find your commonalities and establish a relationship. It may work out, it may not, but over time if you keep it up you will find more and more people who support you and what you do.
2. Make It Personal and Give A Gift
After establishing a new relationship one way to stand out among the crowd is to go the extra mile and give a gift. It could be as simple as a phone call to stay in touch, a lunch invite or physical gift of kindness. When you focus on giving it always leaves a great impression.
Gift to Tom and Molly Bedell at Two Old Hippies Nashville
3. Stay In Touch and Don't Rush
Good relationships don't happen overnight -- it takes months sometimes years to grow. Find a way to stay in touch with your contacts and give it time to flourish. Email newsletters are a great way to communicate with your community, but if you want to make a more intimate connection, writing a personal email or mailing a card is far superior.
I hope these suggestions inspire you to make new contacts and expand your business with confidence. These are some things I'll be working on this year and hopefully I'll make many new friendships and strengthen the ones I already have.
If you know someone that could benefit from this post please retweet or share on facebook! Do you have any advice that your use to nurture your own business relationships? Please share and leave a comment!
Of course Christmas is not just about presents, but since we do give gifts
I believe they should be local, one-of-a-kind and made from the heart.
For many artists they make most of their yearly income during the holiday
season. It's a lot of hard work, but it does help increase the chance that our presents under the tree do not bear the name “Made In China."
So here are seven tips that will hopefully inspire you to create and idea to increase your product sales and help spread the movement to buy local.
1. Create a Campaign
Think about your customer and come up with a promotion to get your work
in their hands. Throw a party, host an art show, sell online or rent a
booth locally. Ask yourself, "What makes your product the perfect
Christmas present? Answer that question for your customers and they’ll choose
you instead of the department store.
2. Make a Facebook Event
Once you make a plan, promote it! Create a Facebook event to
either invite your friends to a party, shop your store, custom order work or to
set up appointments for consultations/photos shoots. This is a great
way to quickly put your plan on everyone's radar and increase the success of
your campaign.
3. Send An Email
The number one tip I give artists to help their business is to create a
contact list. Connecting with your clients,
friends and followers via email is a great way to make sure everyone knows
about what you’re doing. Mailchimp is a free email marketing service that
sends professional email campaigns instantly. It's easy and your contact
list will definitely be impressed, adding your work to their shopping list.
4. Send Early Christmas Cards
Get out the stamps and send an early holiday card to your mailing list encouraging
them to purchase your products. It’s a
long shot, but I know everyone appreciates receiving snail mail that isn’t a
bill. Use images of your products on the
card and write a personal note to leave a lasting impression.
5. Reach Out
Word of mouth sometimes is the best way to promote your work. Reach out to friends and family to find
referrals. If you’re feeling extra
generous offer them a commission if they bring you a client.
6. Sell Sell Sell
Don’t forget sales is a numbers game.
The more people you reach the higher the changes are you will sale
more. Business isn’t personal, but for
an artist it can be. Try to keep your
ego out of the equation and only focus on positive results.
7. Follow Through
Now that you’ve made sale, don’t forget about the details. Give the best customer service by offering
pretty packaging that supports your brand.
Make sure to always leave a business card with your work and get the
clients email or mailing address for future marketing.
I hope these ideas jump start your Christmas Campaign and you’ll sell
more than you’ve ever sold before.
Please share with your artist friends so more people are aware of how
they can buy locally and support small businesses during this holiday season.
Last week I had late lunch with a friend of mine at Taco Mamasita we were discussing how to connect with more people through social media.
She was very enthusiastic about twitter and then on the other hand I was all about facebook. We really couldn't come to an agreement about which one was better. To me it's like asking someone what is their favorite ice cream flavor, it could be vanilla or chocolate, but in the end it's still ice cream.
People who know I'm active online ask me for my insight because they want to know the difference between facebook and twitter so that they can use the best one for their business. In the past I used to say it's all up to you -- just use what you're comfortable with, but now I'm about to change my opinion. Since my lunch I decided to put some energy into my twitter universe and after just a few days of tweeting I realized a big difference between the two social media spaces. I feel less insecure when I tweet.
That may sound crazy, but it's true. I feel freer to post on twitter than I do facebook. On facebook there is an open door for people to like or not to like, for them to comment or not to comment. Playing the waiting game for social activity can drive a person nuts, but on twitter I can just post and move on. The twitter and facebook communities are just different and it's not always easy to see. Unless you're socially active with these groups on a daily basis it's hard to decipher which is which.
I know social media is supposed to be "for fun" because it's a social experience, but putting yourself out there in the world can be difficult. No matter what, it's best just to be yourself so choose a community where you can do that with ease.
Have you ever thought of designing work for the web? What I mean is -- many people will see your artwork for the first time online and getting their attention isn't easy! Engaging art online vs. in person are two very different issues.
On facebook I follow a page called, Arts, Artists, Artwork. Everyday they post pictures of varies types of artwork and people comment and like etc. I pay close attention to the number of likes and comments and compare them to the type of art being posted. Over the past few months I've noticed that the artwork that is web visual friendly receives the most attention.
What makes artwork web friendly? They are simple, colorful and relatable. It's not about the small details, it's about the bigger picture. Kinda like a piece of artwork that draws you in from across the room. The goal is to engage your audience through a 1 inch x 1 inch graphic and it's not an easy thing to do.
It makes sense to try to create artwork that will translate your message easily online and offline. Here are a few examples: Whick one do you think has the most 'likes'?
1) Bill Asbury, 8 likes 2) Lubica Lintnerova, 13 likes 3) Tara Hutton, 35 likes 4) Eventide by Kaye Lake, 52 likes
I'm talking about charities and fundraisers. As soon as you start advertising you're an artist they will find you and start asking you for donations. This is pretty much how it sounds:
"Hello, I was wondering if you would be interested in donating a piece of artwork for my organization? This is going to be a wonderful opportunity for you and your artwork to get great exposure! We would really appreciate your help."
I probably receive 2-3 emails a month like this asking me to donate work. If I donated to all the organizations that asked me for art I would be in the business of giving it away for free and never make any money. The truth is you can only tax deduct the cost of the materials, not the estimated value of the artwork, so either way the artist loses out of their valuable time and money really never gaining any exposure in return. So why do we do it?
Here is the answer plain and simple. We all must give if we want to receive. It isn't about the money or the time or anything else except the giving. Organizations raise money to help people and this is never going to stop. There are people in this world who will always need help. Giving is a selfless act and that is how you should approach it every time.
Yes you will lose money, no you probably will not get the exposure you are promised by the event organizers, but in the end you are just doing your part as a member of society and giving the gift of your God given talents. But where do you as an artist draw the line?
I believe it's a smart idea to set guidelines for your giving. Maybe you only give to one charity a month, maybe it's just a print or it's a certificate for your art services. Whatever you decide find something that works for you and it will be easy to say yes every time!
How do you feel about giving art for donations? Please share your ideas and experiences and please leave a comment.
Everybody is loco for local! Nashvillians love local restaurants, local foods and local art. We are very considerate to our local marketplace and the proof is popping up all around us. There are more farmers markets, independently owned restaurants and entrepreneurs surfacing with store fronts every month.
The Local Taco, a very popular Mexican food restaurant located off Murphy Road, recently opened their second location in Brentwood off Franklin. They are known for cooking up innovative Mexican cuisine and creating a fun and relaxing atmosphere. They are also known for showcasing local artwork and I was thrilled when they recently invited me to exhibit my work. I'm always looking for local spaces to share my art with so thank goodness Nashville is loco for local!
One of my newest favorite local stores is Simon Ripley's Music and Art. I got to know them a lot better when I attended their fabulous 3rd Thursday Art and Music event. They have a great selection of guitars and artwork by local artists such as Rachel Kice and Roy Stephenson. The very talented co-owner John Ripley delighted the crowd with is amazing piano playing skills and local singer/songwriter, Memarie, performed winning the crowd over with her vocals and guitar. It's such a great store and place to be, it has that something special you can only find in a local business.
So whether you're eating, drinking or buying local products thank you! Supporting local businesses is crucial to help the little guys succeed. Nashville sure does have a lot of talented entrepreneurial spirits out there! So tell me what are some of your favorite local hangouts? Products? Please share and leave a comment!
Saturday morning I went to my very first tea party. There were cucumber sandwiches, short bread cookies and Tennessee fruit tea. Five lovely ladies sat around a dining room table all wearing large hats discussing the idea of art and tea parties.
It's not a new idea, many artists host art parties at their friend's homes, but there is something different about incorporating tea into the mix. The idea is to bring people together over tea and have a small group of artists exhibiting. This will allow the artist a chance to share stories about their work in a setting where people can buy art.
One of the ladies made a brilliant point, "What is one thing that the US and Afghanistan have in common? Tea." For years people from all over the world have gathered around tea to engage in meaning conversation and time with friends.
Artists spend a lot of their time at shows watching people roam around their work, but how many of them does the artist actually make a connection with? Very few. I enjoyed the tea party because we sat around and talked for hours turning strangers into new friends.
One thing I've taken away over the years is that when someone gets to know me better, the chances of them buying my art increases tremendously. Buyers not only want art, but they want a story.
So whether you buy or sell your art over tea or a glass of merlot the end result is always the same, the artist makes money and the buyer goes home happy!
Do you have any creative ideas to sell art? I'd love to hear what you are doing! Please share and leave a comment.
Most of us avoid change. We fall into habits and do things the same every single day. Whether we like it or not, change is the best way to grow.
Now that social media is the new playing field change is more important than ever. Why do you think people go to Facebook and Twitter everyday even multiple times a day? They know that change is occurring minute by minute and want in on whatever is happening.
If you want to grow your business through online channels such as a blog, website, Facebook or Twitter page here are a few ways to start:
1. Spoon Feed Your Community The most important way to grow your community is to feed them. Share relevant information about your business and your industry. It’s not easy finding new and interesting content everyday, but it’s not impossible. First, share with your community everything you have going on with your business. Second, follow popular blogs that are relevant to your business and share their information. By now most up-to-date blogs have sharing options integrated into each post, use those and it will save tons of time.
2. Create A Visual Environment People love pictures! We are visual creatures and connect to visuals more than we do text. Bring your community into your world by posting photos from your work space, events and everyday life. Change the pictures on your website frequently to give your audience a reason to go back again and again. Give them the experience they deserve and they’ll turn into repeat customers.
3. Plan Your Progress All this does not happen overnight. Take away what you will, but start by practicing these tips one day at a time. Set a goal to post on your Facebook/Twitter three times a day. Learn how to find content, then sharing it will be a piece of cake. Plan to bring your camera everywhere you go to visually document important moments in your day. Once you start to change and develop these new habits into your life -- growth isn’t too far behind
Good luck! If you have any other tips that have helped your grow your business, please share and leave a comment.
Just like clockwork my Fine Art Views Newsletter arrives daily to my inbox. The articles are always insightful, encouraging and remind me to think about the business of art.
This past week I read an article by Keith Bond, "Regular Compelling Newsletters Are King". Basically saying he notices peaks and valleys in his website traffic and the peaks are around when he sends his newsletter. Keith is encouraging artists to find a way to smooth those peaks and valleys by constantly promoting their website with not only a newsletter, but with all marketing materials.
I totally agree with him, I also see an increase in my website traffic after I send my newsletter on the 1st of every month. So how do we keep those stats up all month long?
His article encouraged me to take a look at my website traffic. To the left you'll see a pie graph that represents referring traffic. These are sites that refer/link people to my website. Facebook, Google, and my blog are the top referring sites. Email marketing comes in fourth. Does this disprove Keith's statement that "Newsletters Are King"? Not necessarily.
I believe whatever you are putting your energy into you will see results. I see results with Facebook because I use it a lot. Most of my friends, collectors and new contacts come from Facebook. It is my main social media spot, that's why it's number one.
This principle is true with anything in life. Results require work and work takes effort. Ask yourself how are you exercising your efforts? It doesn't take long to figure it all out when you take an honest inventory. The good thing is you can start anytime. It’s like dieting, when you are disciplined and work hard you see results, but if you don’t try than your pants just keep getting tighter.
The important task is to figure out what works for you so that you’ll stick with it. Make a plan and try it, if it doesn’t work than try something else. Just don’t give up!
Have any tips that help you keep your web traffic in shape? Please share and leave a comment.
Lately Art Crawls in Nashville have been buzzing with excitement and popularity. Last Thursday, Hillsboro Village held their 3rd crawl this Spring, ArtEast has become one of the "To Do" events in Nashville and Gallery Crawl downtown is the Mona Lisa of them all! What makes them so popular? Here are my three reasons why:
1. ART & MUSIC
Nashville may be known for it's music, but the arts in this town could definitely stand all on their own. Every time I turn around I meet a artist/singer/songwriter/musician. You'll never find that anywhere but Nashville, Tennessee! This is a great town for emerging and internationally famous artists alike because the love and support Nashvillians give the arts is incredible. Nashville also has the venue space to show a wide variety of work will all price ranges. It's typical to find street bands at the events and because it's Nashville they are SO GOOD! We are a collective creative community -- something very rare that we don't take for granted.
2. FREE
We all know everyone is on a budget. Since 2007 we've been missing movies, dinners and shopping. There are many fun and free events in Nashville, but Art Crawls take the cake. They occur monthly and with the amount of talent in this town there is a never ending supply of amazing art. Most of the galleries and shops offer complimentary wine and h'orderves so you're covered on food and drinks. So many local galleries and stores are participating that it makes for an entire evening of fun. Many other forms of art are also celebrated during the crawls. During the Hillsboro Village Art Crawl they had a book signing and a chocolatier performing demonstrations. You never know what you'll find sometimes, but it's always entertaining!
Band at Provence in Hillsboro Village
2. FASHION
If you've been to crawls, you know what I'm talking about. The fashion is so innovative I could sit on the curb in front of The Rymer Gallery on 5th and just watch people and be completely entertained. If you ever need an excuse to get all dressed and have somewhere to go, this is your chance. Personally I'm more conservative, but I wish I had the style and sense to pull off some of the outfits I see. Other the other hand, this is the South so if you want to wear your cutoff jorts go right ahead.
Next time you're looking for a fun-filled inspired evening or entertaining out-of-town guests go crawl around town and buy some Music City inspired art!
Downtown Gallery Crawl, Every 1st Saturday 6-10pm
East Nashville's ArtEast, Every 4th Saturday 6-9m
Hillsboro Village Art Crawl, Every 1st Thursday 5-8pm
My Guitar Garden print was listed in an Etsy treasury today! This is a huge compliment because sellers on Etsy hand pick products for sale and group them into a theme. Christina from Christina's Magic created a treasury titled, Music To My Ears, and all the products are music inspired, my favorite! There are so many people inspired by music just like me and I love how we help one another. Thank you Christina!
Collecting art is pretty much my favorite thing besides creating it. I started at a really young age mostly buying prints and framing them. That's how most people start. Prints are great to collect because they are very affordable and look great. If you can get an original signature by the artist, well that's even better! I sell a wide variety of prints on my website, binglishART.com and sign every single one!
The next step for collecting art is going to art shows and fairs and buying small original artwork from emerging artists. This is a little more expensive and you can expect to spend around $80 - $150 for a small piece of artwork even from a new artist. There's nothing like bringing home your new original artwork and hanging it on the wall. You'll be like a proud new parent!
From there you will discover your favorite artists, techniques and styles. The amount of money you spend on original work will continue to climb, but so will your income as you advance in your career. As you grow up and look around the walls of your home you'll have a story behind every piece of artwork.
Dare to be different and stop buying mass produced artwork. You can even create your own and all it will cost you is supplies and a Saturday afternoon of painting. That sounds pretty great!
This video sums up everything I've said and it is by some of my favorite art collectors, Bob and Cortnay Novogratz from Bravo's TV Show 9 by Design. (Please forgive the pre-video advertisement.) Now go and start your collection!
I am reading a new book and it is firing me up! I tell everyone I know. The name: Six Pixels of Separation by Mitch Joel, the author of The Twist Image blog. The game: How to effectively brand and connect your business online.
The past two years I pursued online marketing for my art business and had much success. I started a few blogs, a website, and am connected to many social networking sites. I used these online channels to grow my business. However, after reading this book I realized, I'm doing it all wrong. Well not all wrong, but this realization made me slam on the brakes and reevaluate my approach.
In the beginning I thought I'm going to do this the best way I know how, dive right in! Post some pictures of art with links, talk about the paintings and hope people respond. That's not enough.
In this book it explains that selling a product or building a brand online is asking people to trust you. Mitch Joel describes it as a trust economy. In order to build a brand you need people to like you and they aren't going to like you if all you do is self-promote. I thought, oh no! That's what I'm doing because I didn't know any better. So it's time for a change.
My vision is to build a community of people around my brand that are inspired by music as much as I am. I want to promote others and share everything. I want to feature artists, songwriters, musicians, and other professionals that are doing the same thing I am, making a life surrounded by creativity. That's all.
If you like this idea please let me know! If you would like to nominate someone, I’d love your suggestions! I’m ready to start shining the light on the people who are music inspired, just like me!
The Ole Miss Women's Council is hosting a groovy concert in Oxford, MS to raise scholarship money. The popular Mystery Trip band of Nashville will play their exciting renditions of Beatles hits and award-winning singer-songwriters Rivers Rutherford, Bryan Kennedy and Gordon Kennedy, will also perform. The event will be February 5, 2010 at 7:30 p.m. located at the Gertrude C. Ford Center for the Performing Arts.
The Beatles tribute band, Mystery Trip, features Saul Zonana, Gordon Kennedy, Rob Arthur, Steve Allen and John Salaway. Tickets range from $10 for UM students and $25 for general admission to $50 for orchestra seating that includes a reception with performers. To purchase a ticket, go to www.olemiss.edu/fordcenter or call 662-915-7411. The UM or the Ford Center Box Office will also have tickets available from 10AM-4PM weekdays.
If you are an Ole Miss fan you will definitely want my fine art print that inspired the poster. You can purchase the print on my website at binglishART.com.
My newsletter just had it's 6 month birthday! I sent my November issue on Monday and it was packed full of stuff that happened over the course of October. Every month I worry about what I will write about, but by the time of it's release I have to edit out information.
Thank you so much to my subscribers and followers. I'm so grateful I have so much support! If you know of anyone that would like to follow my art, please send them to binglishART.com to sign up for the monthly newsletter.
And if you really want a large dose of binglishART news, sign up for the blog on bethinglish.com.
This year I was asked again to design the graphics for the Mayor's Housing Fair in Nashville, TN. My signature guitar logo with a little house inside says, "Live Where You Work. Music City!"
I have been working with the Mayor's Committee and The Tennesean for the past two months planning the promotion and advertising for the event.
We have the newspaper, radio, and virtual ads all over the city promoting the event. It will be held at the Sommet Center on Sunday, July 26th 1-5PM, like a real Open House. Real estate agencies, mortgage companies, builders, banks, and non-profits will come together Sunday to promote the housing industry in Nashville.
Below are the postcards that were mailed to 20,000 renters who are being targeted as potential First Time Home Buyers. I am so excited that my guitar logo is making it's way around the city!
I would describe my work as playful and peaceful; my intention is to pass those feelings on to the viewer. My greatest inspiration comes from music. It is my portal to the divine. I actually let the notes and words of the song tell me how to paint. Music allows me to experience God and through this same channel, he communicates through me to the world. While immersed in the creative process colors, shapes and patterns will come to me seemingly out of nowhere. I often become seduced by curiosity, experimenting with different techniques and materials.
Because of the role music plays in my creative process there is a recurring theme in many of my pieces: music and art united. I like using simple, colorful designs to make people smile. The designs are representative of my feelings while creating them. In a sense, each of my works is a snapshot of the song in my heart at a moment in time. My pieces reflect my own inner joy and my intention for my artwork is to cultivate joy in others. My simple hope is that someone else will pause, breathe, and smile because of a piece I've created.
Artist Bio
I was born and raised in Port Arthur, Texas. My creative education began at a young age. My father’s paycheck came from the local oil refinery, but he was a musician at heart. He taught me how to sing, write, and play the piano and guitar. A girly-girl with a wild imagination, I remember always having a Crayola in my hand. I’d play dolls in the monkey grass and pick flowers from my mother’s garden. She was a school nurse, but it was her after-school hobbies that bonded us. Cooking and gardening together, I was always by her side, except when I snuck away to draw on surfaces I shouldn’t with my crayons. My mom may have fostered my love of outdoors and fascination with nature.
I was always a good student, staying glued to my books so I could leave my small town as fast as possible. In 2001 I moved to Austin and began my freshman year at The University of Texas. I found the opportunities of the big city and giant university astounding. I studied marketing, but also dabbled in creative outlets, taking art classes and designing costumes for theatrical productions.
After graduating college, I saved money for a year, packed up my bare necessities, and sold everything else. I had been offered my dream job, to teach SCUBA diving at a local resort on a tiny island in the Bahamas. The next two months would be the hardest of my life. Without friends, family, or any real work to do, I finally accepted that I was in over my head. Whatever I was searching for, it was not on Andros Island. But I was determined to find what I was looking for—the oasis I envisioned in my mind so many times.
I moved to the US Virgin Island of St. Croix for one year and it changed my life—this time for the better. I found my love and my purpose. My love came from Mississippi and my purpose came the day I had the accident. Looking back, I should have always known my calling. But for some reason it took a 42-foot catamaran to knock some sense into me. After a concussion and a trip to the ER, the thought of returning to work on the boat terrified me. This change in perspective allowed me to quit my job and make the bold decision to stay home every day and make art. I felt different, as if God had spoken to me. It was at this time in my life that I committed to being an artist.
Since then I have left the islands and now I call Nashville my home. My artwork is inspired by a love of music and an insatiable curiosity. Each piece is an experiment using different techniques and materials. I hope that you enjoy it.
I know it's hard to keep up the artist pace, but don't lose faith. You can get a little dose of inspiration everyday by subscribing to blogs that get your juices flowing.
Being an artist isn't easy, but there's tons of help out there. Here are my top two suggestions for getting started:
Art Knowledge News is a daily newletter that highlights art from all over the world. It is a very broad range of styles and centuries so there is a little bit of something for everyone. I have to admit I just look at the pictures and see what's going on. You can join by clicking the link below and signing up for emails. If you like it - let me know!
Fine Art Views is a sometimes 3x a day newletter focusing on artist advice. They have many writers so it's never boring. This one I actually spend time reading and get very useful information. They dive into the deeper thought process of what it means to be an artist... so it's not just preaching it's teaching. Click the link below and sign up for emails. Ask for Clint!
Q:Up until now I have kinda felt like I was painting all these paintings and have just been filling up the walls of my house. I have only sold a few to friends so far and I was wondering if this is what all other artists do in the beginning? I know the best thing would be to be selling so many paintings that you cant keep up with demand... but in the meantime do you sit on a large 'body of work.'
A:You're exactly right, in the beginning it only makes sense that you have a ton of work filling up your house. If you don't, you're not working enough!! It is filling up your house because you haven't decided to show it anywhere...YET! So the next step after creating your body of work is to show it... whether it's in a coffee house, bank, restaurant, or even gallery (if you're lucky enough!) The opportunities are out there, you just have to be looking for them! For example right now I just pulled these opportunities from Craigslist: Art for Auction,Holiday Art Wanted,Art for a Cafe.
The chances to show your work are out there, so start looking and be assertive! Another great blog to follow would be Art Leads, they always are posting opportunities for artists.
Q:I had read that an artist needs to have a reoccurring theme to their work. Would you agree with this? Like your signature at first glance would be the guitar... when I look at my art it seems to be all over the place. What are your thoughts on this?
A:I would say yes, an artist needs a signature look. It is you transferred into your work. At first it is hard to narrow it down. When you don't know if you like acrylics, oils, paper, canvas, wood, brushes, palette knives, whatever it will seem to be all over the place. But the more you practice your craft the easier it will be to start to notice your look. It takes years for artists to figure this out, and some never do. I love experimenting so I even feel this way. Just keep painting, drawing, and discovering who you are through your art. Be bold, take risks, and have fun. The worst art is the kind that is made without the love for creating it.
In Your Own Words...
"I have been a living room artist for a while now with friends always encouraging me to share my work. I never have done so, partly because I didn't know where to start. The other, because I wasn't sure anyone else would even be interested. All of that being said, I just thought I should say thank you for pointing me in the direction to get this off the ground and taking a risk."